Protecting the customers’ passwords is a big liability for any business. Phishing attacks, sophisticated password cracking tools and re-use of passwords by customers across various websites, only makes it more challenging for businesses to safeguard customer passwords and accounts. AppsPicket offers a unique technology that lets you continue using passwords to authenticate your customers without actually storing them (passwords or password hashes) at your end. Not only does it minimize your risk in the event of any breach, it also protects your business from Phishing attacks. If you don’t store them, they can’t take them.